2012 Berkshire Hathaway Annual Shareholders Meeting

Date: April 28th, 2012

“Woodstock for Capitalists”

Over 20,000 shareholders attend

Dressing: Place onserts on 7,000 copies to be handed out to attendees, can include a blow in

Distribute: between 6 and 8am, they are all out by 8am every year. According to the Omaha World Herald -In the early morning on Saturday “For three hours the entire quest center is quiet, they are all reading a newspaper” There are no cell phones, no blackberry’s, no Ipods, no laptops, hardly any conversation. “I haven’t seen this many people sitting quietly; reading newspapers, in so long that it’s almost weird”

The top hotels in downtown Omaha

Branding: onsert preferred

Distribution: papers can be placed in strategic areas around the hotel for the attendees flying in

Buffett always planned to just have quality shareholders, it is part of his success, and the crowd is made up of: CEO’s, Wall Street Analysts, and Mutual Fund Managers and hedge fund guys

“Berkshire has the best managers and shareholders – anywhere”


NATO and the 38th G8 summit

Date: May 15-22, 2012

World leaders are gathering in Chicago next year for two international summits. Both the NATO and the G8 summits will be held in May.

It will be the first time since 1977 in London that two international summits will be held at the same time in the same city.

8 days of distribution

Onserts, wraps or stickers

8,000 copies total

Onserts: $32,000 net USD

Wraps: $28,000 net USD

Stickers: $20,000 net USD


ICFF, International Contemporary Furniture Fair or Fashion Week

Date: May 19-22, 2012

This is like fashion week for the design crowd, it is a very big deal.  There are 10+ parties a night and the boutique hotels are packed, with events, exhibits, parties, crowds and design enthusiasts having meetings.  In NYC, the hotel scene is a big deal during this event.  I strongly suggest the Gramercy, the hotels in Soho, Tribeca and the Meat Packing.  The Meat Packing has over 30 exhibits and events nightly, it is very crowded during design week.

5,000 copies total @ $2.50 each = $12,500

10,000 copies total @$2.00 = $20,000

15,000 copies total $2.00 each = $30,000


International Telecoms Week (ITW) 2011

Date: May, 2012

International Telecoms Week (ITW) is the meeting point for the international telecoms wholesale community – at which over 5,300 delegates from nearly 1,900 companies and from 140+ countries meet in Washington DC to buy and sell both voice and data products and services. ITW is an event for the entire industry with participants from all areas of the wholesale industry: Tier 1, Tier 2 and Tier 3 carriers, mobile / wireless operators, ISPs, providers and technology partners from the voice, data, satellite, sub-sea and fixed line markets.

Branding: Wraps or Onserts

Distribution: Distribution to the main hotel, the Marriott Wardman Park Hotel

Estimating 1,000 copies per day


RIMS 2012

Date: May, 2012

Risk and Insurance Management Society, Inc.

FT Special Report: Risk Management 1Financial Risk & Risk Management 2 International Trade & Investment

Branding: Wraps or Onserts

Distribution: 5 days of distribution to the top three hotels and the conference itself


The G20 Summit 2012

Date: June, 2012

Gain the undivided attention of the world’s most influential leaders

World leaders gather in Mexico for the 2012 G20.  The G-20 brings together important industrial and emerging-market countries from all regions of the world. Together, member countries represent around 90 per cent of global gross national product, 80 per cent of world trade as well as two-thirds of the world’s population. The G-20′s economic weight and broad membership gives it a high degree of legitimacy and influence over the management of the global economy and financial system.

Distribution

G20 Summit, target delegates attending the Summit

Hotels, hotels in the area will receive a copy with a message from you

Branding: Onserts

Copies to be distributed with an onsert to the Summit and nearby hotels

1 day | 4000 copies = $20,000 USD net

2 days | 8,000 copies = $32,000 USD net


Bio International Convention

Date: June, 2012

Be the first thing 15,000+ biotech leaders, innovators and decision makers from 65 countries see! Connect with thousands of business leaders, scientists, executives, investors and industry leaders who are the drivers behind new medicines, fuels, materials, foods, processes, etc. Brand the FT with an onsert or sticker and you will

2011 speakers

Keynote speaker: Tony Blair

Branding: Stickers or onserts

Distribution: 4 days of distribution to the 40 preferred hotels

Estimating 3,000 copies per day 12,000 copies total

Onserts = $24,000 net USD

Stickers = $12,000 net USD


Bridgehampton Polo

Date: July - August, 2012

FT will be distributing copies of FT Weekend at the polo grounds every Saturday between July  – August (6 Saturdays)

Stickers: $18,000 net USD @ $2.00 each

Onserts: $27,000 net USD @ $3.00 each


2012 US Tennis Open, USTA

Date: August 30th - September 12th, 2012

For two weeks in late summer each year, the US Open is the focus of the sports and entertainment universe. Passionate fans from all over the world come to witness the toughest tennis on the game’s biggest stage. At the US Open, sport, celebrity and entertainment all come together in one of the world’s greatest cities — New York. The intense competition, electrifying action and unparalleled excitement in Flushing Meadows is why fans and players love the US Open.

Branding: Sticker or Inkjet with insert

Distribution: 11 days or 5 days

Estimating 1,000 copies per day
·  The Ritz-Carlton New York, Central Park
·  Hilton New York Hotel
·  Le Parker Meridien
·  Blakely
·  The Westin Times Square
·  MoMA & Met can be added to this list as well, there will likely be a lot more visitors and they are listed on the official tour sites.

Stickers

1,000 copies per day

11 days

11,000 copies total

$16,500 net USD


Climate Week 2012

Date: September 20th, 2012

A call for a “Clean Revolution” – One that ensures growth, creates jobs, and secures clean energy access for millions of people worldwide.

FT Special Report: Energy in the Americas
Distribution:
Throughout the conference and meeting areas, your message can be distributed in meeting rooms, high traffic areas and in participating hotels.

Branding: Onserts

1,000 copies

1,000 copies total

$6,000 net

About Climate week: During the week of September 20th, hundreds of government and business leaders from around the world will converge upon New York City for the opening of the UN General Assembly and Clinton Global Initiative. Many of these leaders will take part in Climate Week NYC to explore how progressive policy and finance mechanisms can unlock a clean industrial revolution necessary to generate sustainable low carbon development, boost energy security, create jobs and end global poverty.

Just a few months before the United Nations’ Earth Summit in Rio  – New York City will once again be the epicenter of the climate action dialogue: The Climate Group will bring together The United Nations, The City of New York, the UN Foundation, TckTckTck, the New York Academy of Science, The Carbon Disclosure Project and an array of international business, government and non-profit organizations to create a series of roundtables and activities on climate action and the innovative public-private partnerships required to unleash a prosperous clean revolution. Climateweeknyc2011.co


IMF

Date: 23rd-25th September, 2012

2012 Annual Meetings of the World Bank Group and the International Monetary Fund

Branding: Onserts

Distribution: 3 days of distribution to the main hotels plus inside the World Bank itself.

The FT can be distributed for free and include signage inside/outside the World Bank’s retail store that sells papers. Papers for those three days will be free and advertised as so.The sponsor can place signage (can be posters on easels) and newspaper racks with free copies of the FT onserts.

That week is the “World Economy” FT Special Report; there are meetings/events in advance of the opening session. Papers will be begin delivery to hotels and World Bank the day before official sessions begin.

Wraps – 6,000 copies total @ $3 each = $18,000 USD net

Onserts – 6,000 copies total @ $4 each = $24,000 USD net