Date: April 28th, 2012
“Woodstock for Capitalists”
Over 20,000 shareholders attend
Dressing: Place onserts on 7,000 copies to be handed out to attendees, can include a blow in
Distribute: between 6 and 8am, they are all out by 8am every year. According to the Omaha World Herald -In the early morning on Saturday “For three hours the entire quest center is quiet, they are all reading a newspaper” There are no cell phones, no blackberry’s, no Ipods, no laptops, hardly any conversation. “I haven’t seen this many people sitting quietly; reading newspapers, in so long that it’s almost weird”
The top hotels in downtown Omaha
Branding: onsert preferred
Distribution: papers can be placed in strategic areas around the hotel for the attendees flying in
Buffett always planned to just have quality shareholders, it is part of his success, and the crowd is made up of: CEO’s, Wall Street Analysts, and Mutual Fund Managers and hedge fund guys
“Berkshire has the best managers and shareholders – anywhere”